Fashion brand McGregor, part of Doniger Fashion Group, recently launched the 3rd edition of the ‘McGregor Kids Model Contest’. A social contest in which children aged 6 to 12 have a chance to become the new face of the McGregor kids collection.
After a month of campaigning, the results are fantastic: more than 2.6 million visitors, of which 1,250,000 are unique and more than 3,200 entries. More than 276,500 votes were cast.
Production & Concepting
I.c.w. Like No Other Engagement Marketing