Oliver Heldens Freedive for Mission Live Ocean

Client: Stichting MISION LIVE
Assignment: Webdesign, Campagne design, Concepting

‘DANCE FROM THE DEEP 2 SAFE THE OCEANS’

Oliver Helden’s spectacular ‘free dive’ to the bottom of the ocean. For this campaign for Mission Live Ocean we designed the website, campaign images and developed the concept. In the same breath, he will dive as deep as possible to draw attention to the global problem of ‘Plastic Soup’: the enormous amount of plastic waste floating in the ocean and threatening marine life. Once he has reached the deepest point of his dive, he will swim to a submarine. He will perform an underwater DJ set from this submarine: ‘Dance from the Deep’.