Category: co-creation, contest
Assignment: Ajax has millions of fans all over the world. Many of them are busy every day to follow all the news about their favorite football club.
Via Ajax Fan Reporter Ajax fans could share their passion for the club, their experience. At the end of last season, for example, the championship was central, in the first half of this season it was the Champions League matches. The fans could thus share their experience of these moments (with friends in the stadium, with the baby on their lap in front of the TV to cheering for the championship on top of the Stadsschouwburg).
Production & Concepting
In collaboration with: Like No Other Engagement Marketing